Views: 0 Author: Site Editor Publish Time: 2026-07-10 Origin: Site
Recently, CHIEF (Wild Chieftain), the premium pet food brand owned by Beijing Tianfu Haoao International Mining Co., Ltd., has completed the layout of overseas market channels. Its full-range complete dog food and cat food have officially launched large-scale export sales, marking a key milestone in CHIEF’s international development strategy.
Adhering to the core brand philosophy of restoring the primitive predatory diet of wild canines and felines, CHIEF designs its dog food series based on wolf-style wild nutritional formulas, while the cat food line adopts Amazon jungle predator-oriented recipes. All products feature over 40% high-quality animal-sourced ingredients with traceable meat materials imported from multiple regions, avoiding excessive grain fillers to match the natural digestive structure of dogs and cats, balancing palatability and gastrointestinal absorption efficiency.
A full-process quality control system covering raw material procurement, production processing and finished product inspection has been established, fully complying with domestic and international pet food import and export inspection standards.
This overseas expansion represents a crucial strategic upgrade after CHIEF consolidated its domestic market presence. Supported by the parent company’s mature supply chain and foreign trade operation capabilities, the brand has built a network of overseas distributors, with products to be shipped to multiple countries and regions worldwide, bringing high-end Chinese-made pet food to the global market.
Moving forward, CHIEF will continue to optimize product formulas and promote localized overseas operations. While stabilizing domestic B2B and B2C markets, the brand will steadily expand its global pet food trade footprint, striving to build a benchmark Chinese pet food brand with strong international competitiveness.